About

Hoboken Tea Company sells loose-leaf teas and tisanes through our online shop. You can also find our products in person at vendor events in and around Hoboken, NJ.

Brooke LaFlamme, founder of Hoboken Tea Company, is a lifelong tea drinker and budding tea expert located in Hoboken, NJ. Her personal mission is to share her love of tea with her friends and neighbors in the north Jersey community and beyond.

Person smiling, holding a floral mug, wearing glasses and a brown sweater, against a light background.

Brooke has a doctorate in Genetics and Development from Cornell University and a broad background in scientific research. In selecting and blending teas and tisanes for Hoboken Tea Company, she combines her scientific expertise with knowledge of the tea world from her own readings and research, as well as formal courses through The Academy of Tea where she is working on certification as a Tea Sommelier. Brooke also has a diploma in Culinary Management from the Institute of Culinary Education in New York, which she applies to consulting services such as tea service training and menu design for the hospitality industry.

Teas and herbs used by Hoboken Tea Company are selected for their exceptional quality and, wherever possible, are sourced from farms that use organic, sustainable practices. All of the tea sold through Hoboken Tea Company is loose-leaf. This helps reduce waste from tea bags and minimizes the potential health risks of microplastics and other substances that are often present in tea bags. Plus, brewing loose-leaf tea is surprisingly easy. In case you’re new to loose-leaf tea, the online shop will also carries a selection of accessories to help get you started so you can steep your tea at home or even on the go.

Brooke is excited to share some of her favorite teas and personally created blends with you. We want to make Hoboken Tea Company your go-to for tea. Contact Brooke any time with feedback, questions, suggestions for new products, collaboration ideas, or anything else at all about tea.

Mission

A bowl with loose leaf tea next to a cup of brewed tea on a green surface, with dried white flowers on the side.

Hoboken Tea Company is dedicated to making each day better for our customers through the enjoyment of truly exceptional tea. We are committed to raising awareness and appreciation of specialty tea while supporting our community and minimizing our impact on the environment.

This mission is accomplished through:

  • Offering premium specialty tea and unique tea and herbal blends through the online shop.

  • Selecting tea and botanicals from responsible growers through trusted wholesale partners who share our values.

  • Service that exceeds customer expectations. This includes free local delivery of online orders.

  • Offering consultation services to local restaurants and cafes, empowering them to create meaningful experiences for their customers through premium tea service.

  • Providing educational materials about tea via our website, blog, social media, and local events (coming soon).

  • Using home-compostable packaging and avoiding plastic in shipping materials.

We believe every day can be made better with tea!

Vision

To make Hoboken Tea Company tea available across the North Jersey area in cafes, restaurants, and locally owned shops.

Tea has spent too long in the shadow of coffee. Why does every café have dozens of ways to order and customize your coffee, while tea is generally just a store-bought bag in water? We want to help our neighbors appreciate the many varieties and nuances of real, premium quality tea – and ensure they can find it easily.

Top view of a tea setup featuring a green rectangular tray with a brown teapot, a cup of tea, and loose tea leaves, placed on a textured beige tablecloth with dried leaves and branches.